In the quest to gauge attitudes and perceptions, researchers often turn to a trusted tool known as the Likert Scale. Named after psychologist Rensis Likert introduced it in 1932, this scale has become a staple in the toolkit of many researchers across disciplines. It offers a simple, intuitive way for respondents to express their feelings

Likert Scale

Divergent and convergent thinking are two distinct cognitive processes individuals use to generate solutions and ideas. While divergent thinking encourages exploration and generating a wide range of possibilities, convergent thinking focuses on narrowing down and selecting the most optimal solution. Both types of thinking play a critical role in problem-solving and creative endeavours.Definition of Divergent

Divergent vs. Convergent Thinking

Quality management is an indispensable aspect of modern business operations, ensuring that products and services meet or exceed customer expectations. To facilitate this process, numerous quality tools have been developed over the years, offering a diverse range of methods and techniques for analyzing data, identifying issues, and driving continuous improvement. In this post, we present

List of Quality Tools

One approach that has proven effective in driving continuous improvement is the PDCA (Plan-Do-Check-Act) cycle. This iterative four-step management method, also known as the Deming Cycle or Shewhart Cycle, is widely used across various industries to improve processes, products, and services. This post will explore the PDCA cycle, its benefits, and how to implement it

Harness the Power of Continuous Improvement with PDCA

Quality Function Deployment (QFD) is a structured process to translate customer needs and requirements into technical specifications for a product or service. QFD was developed in Japan in the late 1960s by Yoji Akao and has since become a widely used tool for product development and quality management. The primary goal of QFD is to

Quality Function Deployment (QFD)

Porter’s generic strategies are a popular tool businesses use to gain a competitive advantage in their respective markets. Developed by Harvard Business School professor Michael Porter, the model outlines four primary strategies companies can use to remain competitive and succeed: cost leadership, cost focus, differentiation, and differentiation focus. Each of these strategies is designed to

Porter’s Generic Competitive Strategies