What is a SWOT Analysis and Why You Should Be Doing It?

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The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis technique helps in identifying the strengths, weaknesses, opportunities, and threats of a given business, organization, or project. There are many reasons why this technique is important to have as a part of the strategic planning of any project, product, or other objective. Without doing an SWOT analysis of the business, there is no way you can accurately evaluate how successful the business, organization, or project is at achieving its objectives.

Strengths: What are the organization's resources? What is its competitive advantage? They are a factor that boosts the performance of a business. They improve the productivity of the business in various aspects. Strengths, when well developed and utilized, can improve a business in the long run.

Develop an action plan to improve these strengths and position your organization for continued success.


  • -The company has a strong brand name. 
  • -The company has a large customer base.
  • -The company has an experienced management team.

Weaknesses: What are the organization's weaknesses? It is very important to look at the weaknesses of a business in the sense that it helps in solving major problems.


  • -The company's technology is outdated. 
  • -The company is not profitable.
  • -The company does not have enough funding to support its operations.

Opportunities: What does the environment offer that can be taken advantage of? 


  • -A new technology is being developed that would be beneficial to the company's operations.
  • -A new management team is being recruited that would be beneficial to the company's operations.

Threats: What are the organization's threats?

  • - The company may have to deal with increased competition from other companies with physical stores.
  • - Privacy and data security Shifts in consumer buying habits
  • - Product life cycle disruption
  • - Regulatory and legal changes
  • - Natural disaster
  • -  Competitor’s pricing strategy
  • - A sudden drop in demand for the product

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