Quality Conscience – Doing the Right Thing

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The theme of CQI 2022 World Quality Week (#WQW22) is Quality conscience: Doing the right thing.

Quality means to achieve excellence through high performance.

In today’s competitive environment, companies are constantly striving to improve their processes and procedures. They are also focusing on improving customer service, delivering better value for customers, ensuring reliability, and providing excellent support. These are some of the key elements of quality management.

KEY Takeaways

  • Conscience is a voice inside us telling us what is right and what is wrong.The concept of quality conscience is very simple: Do the right thing.
  • Doing the right thing isn’t always the easiest choice to make, but it’s worth it for those companies that choose to put ethics above all else.
  • A quality conscience business cares about its employees, partners, suppliers, customers and the planet.

High-quality products and services are essential for success in today’s marketplace. The quality of products and services determines whether they meet customer expectations. This is why it is important for companies to invest time and resources into developing strong quality systems.

Definition of Conscience 

Conscience is defined as the inner voice that tells us what is right and wrong. It is the part of us that leads us to do the right thing, even when no one is looking. Quality conscience is doing the right thing, not just because it is the right thing to do, but also because it is the thing that we want to do. It is acting with integrity and making choices based on our values. 

Explained Clearly. Learn Easily.


Your conscience is the little voice inside your head that tells you what's right and what's wrong. It's like your own personal guide that helps you make good choices.

It's like a little alarm that goes off in your head to tell you when you're about to do something you shouldn't.

Conscious vs Conscience

The difference between conscious and conscience is subtle. Though these two words sound similar, conscience refers to the awareness that one's actions are right or wrong,  while conscious means "awake" or "alert."

Consciousness refers to awareness; conscience refers to morality.

We can consciously choose to act ethically, but unless we have an ethical foundation, we cannot truly know what is right or wrong. A person who acts without conscience will often make bad decisions.

What is Quality Conscience? 

When it comes to quality, many companies claim to have a conscience. But what does that mean? For some, it may be adhering to a certain set of standards or best practices. Others may prioritize the customer experience by putting their needs first. Whatever the definition, quality conscience companies always strive to do the right thing – even if it’s not the easy thing. 

The scope of quality conscience should not just be limited to the shareholders and customers only, but should also expand beyond that to include employees, society and the environment as well.

Why Quality Conscience? 

There are many reasons why one might choose to do the right thing, even when it is difficult. For some, it may be a sense of personal integrity or a strong moral compass that drives them to do what is right. Others may feel a responsibility to uphold certain values or to act in the best interests of others. Whatever the motivation, choosing to do the right thing can be a difficult but rewarding decision. 


In a world where businesses are often driven by the bottom line, it can be difficult to find companies that care about more than just profit. However, there are still businesses out there that maintain a quality conscience, doing the right thing even when it's not the most profitable choice. These companies believe that people come before profits, which ultimately benefits everyone involved.

A company with a quality conscience understands that its reputation is everything. It knows that if it doesn't treat its employees, suppliers and customers fairly, then it won't be able to sustain itself for long. In addition, it realizes that if it doesn't take good care of the planet, then it won't survive either. Therefore, it chooses to do the right thing because it wants to be the kind of business that other businesses look up to.

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