Tag Archives forcustomer

Customer Segmentation

What is customer segmentation?Customer segmentation is the process of segmenting a customer group into smaller groups in order to obtain a clear understanding of their unique needs and expectations. Customer segmentation is a method of analyzing the customer group in terms of differences and similarities within a customer group. These factors help you in offering […]

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Quotes And Slogans – Creating Customer Value

“Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” ~ Stew Leonard  “It takes 20 years to build a reputation and 5 minutes to ruin it.” ~Warren Buffett“Customer service should not be a department. It should be the entire company.” ~ Tony Hsieh   “In the world of Internet Customer […]

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Creating Customer Value

What is Customer Value?Customer value is the measurement of the product or service’s worth, as perceived by customers, compared to the customer’s alternate options. In other words, we can say that the customer value is perceived benefits divided by the cost. Creating Customer ValueIf we look at the customer value as the perceived benefits divided by […]

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Types of Customers and Customer Segmentation

Customer Types Broadly speaking, there are two types of customers:  internal customer and external customer. The concept of the internal customer was popularized by quality Guru Joseph Juran. In an organization, the next process is the customer. For example, if the first step is manufacturing parts and the second step is assembling these parts, then […]

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