Customer Dissatisfaction – Reasons and Ways to Deal with it.
Reasons for customer dissatisfaction Not knowing the expectations Customer remains dissatisfied unless the company knows what the customer expects out of their product. Not meeting the expectations A customer may become dissatisfied because the product or service does not live up to expectations, in spite of the use of Six Sigma. Over expectations and the […]
Continue readingTypes of Customers and Customer Segmentation
Customer Types Broadly speaking, there are two types of customers: internal customer and external customer. The concept of the internal customer was popularized by quality Guru Joseph Juran. In an organization, the next process is the customer. For example, if the first step is manufacturing parts and the second step is assembling these parts, then […]
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