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Welcome to "Kano Analysis Expert - Basics to Advanced," a comprehensive course designed to equip you with the knowledge and tools to understand and prioritize customer needs and expectations using the Kano Model. This course goes beyond basic theory, providing practical tools and techniques to perform detailed Kano Analysis on a larger scale.
What You'll Learn: Understanding Customer Needs: Use the Kano Model to comprehend customer needs and expectations.Prioritizing Customer Requirements: Learn how to prioritize customer needs to enhance satisfaction and reduce dissatisfaction.Advanced Analysis Tools: Utilize provided Microsoft Excel templates to conduct extensive Kano Analysis efficiently.Course Structure: This course includes video lectures, practical exercises, and downloadable templates to guide you through the process of conducting a detailed Kano Analysis.
Detailed Topics Covered: Section 1: Introduction to Kano Model
Basic Concepts: Understand the foundational concepts of the Kano Model and its significance in identifying customer needs.Functional and Dysfunctional Questions: Learn how to frame questions to classify features based on customer responses.Section 2: Collecting Customer Feedback
Using Google Forms: Collect customer feedback on various product features using Google Forms.Survey Design: Design survey questionnaires that include functional and dysfunctional questions for each feature.Section 3: Analyzing Customer Responses
Microsoft Excel for Analysis: Use Microsoft Excel to analyze customer responses.Classifying Features: Classify features into Must-be Quality, One-dimensional Quality, Attractive Quality, Indifferent Quality, and Reverse Quality based on survey responses.Summary Tables: Create summary tables for each feature to understand its classification.Section 4: Prioritizing Features
Better/Worst Plot: Learn to create a Better/Worst Plot in Excel to visually represent feature prioritization.Advanced Excel Functions: Use advanced Excel functions (INDEX, XMATCH, COUNTIF) to automate and streamline the analysis process.Section 5: Practical Applications
Product Development: Apply Kano Analysis to decide which features should be implemented in new or upgraded products.Improvement Initiatives: Use Kano Analysis to prioritize improvement initiatives in Six Sigma and other quality improvement projects.Who This Course Is For: Product Development Professionals Six Sigma and Quality Improvement Practitioners Business Analysts and Market Researchers Anyone involved in understanding and prioritizing customer needs Enroll Now: Join us in this comprehensive journey to master Kano Analysis and enhance your ability to understand and prioritize customer needs. Gain the skills and tools to conduct detailed Kano Analysis efficiently and apply these insights to drive product development and quality improvement initiatives. Enroll now and take the first step towards becoming a Kano Analysis expert!
Learning Objectives By the end of this course, participants will be able to:
Understand the Kano Model :
Explain the foundational concepts of the Kano Model . Describe the significance of the Kano Model in identifying and prioritizing customer needs and expectations. Collect and Analyze Customer Feedback:
Design effective survey questionnaires using Google Forms to collect customer feedback on various product features. Formulate functional and dysfunctional questions to classify features accurately. Classify Product Features:
Use customer responses to classify product features into categories: Must-be Quality, One-dimensional Quality, Attractive Quality, Indifferent Quality, and Reverse Quality. Create summary tables to represent the classification of features based on customer feedback. Prioritize Customer Needs:
Analyze and prioritize customer needs to enhance satisfaction and reduce dissatisfaction. Use the Better/Worst Plot to visually represent and prioritize features. Utilize Advanced Excel Functions:
Perform Kano Analysis using Microsoft Excel , employing advanced functions such as INDEX, XMATCH, and COUNTIF to automate and streamline the analysis process. Interpret the results of the Kano Analysis to make informed decisions. Apply Kano Analysis in Real-World Scenarios:
Implement Kano Analysis in product development to decide which features should be included in new or upgraded products. Use Kano Analysis to prioritize improvement initiatives in Six Sigma and other quality improvement projects. Master Practical Tools:
Gain proficiency in using Microsoft Excel templates provided in the course to conduct extensive Kano Analysis. Learn practical steps to perform detailed analysis and handle larger-scale surveys efficiently. Enhance Product Development and Quality Improvement:
Apply insights from Kano Analysis to improve product development processes and deliver higher value to customers. Integrate Kano Analysis findings into quality improvement strategies to enhance overall business performance. Participants will leave the course with a comprehensive understanding of the Kano Model and the practical skills to conduct detailed Kano Analysis. They will be equipped to apply these insights to prioritize customer needs effectively, improve product development, and drive quality improvement initiatives.
Why Choose Us:
Affordable Learning: Expand Your Skills Without Shrinking Your Wallet Enjoy high-quality training programs at prices designed for every budget, making learning accessible to all.
Expert Instruction: Learn From the Best in the Industry Our courses are taught by seasoned professionals with decades of expertise, ensuring you receive top-tier education.
Professional Development Units: Earn PMI PDUs and SHRM PDCs Enhance your professional profile with our courses that offer PDUs and PDCs at no extra cost, supporting your ongoing certification needs.
Flexible Learning Options: Study When and Where It Suits You Our courses are fully online, allowing you to learn at your own pace and convenience, fitting education seamlessly into your life.
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Lifetime Validity: Certificates Valid for a Lifetime Your achievements are enduring; our certificates do not require renewal fees or additional subscriptions, simplifying your professional journey.
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