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What is a SWOT Analysis and Why You Should Be Doing It?

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis technique helps in identifying the strengths, weaknesses, opportunities, and threats of a given business, organization, or project. There are many reasons why this technique is important to have as a part of the strategic planning of any project, product, or other objective. Without doing an SWOT analysis […]

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